“Workplace as a brand community catalyst”

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The workplace is undergoing a radical transformation, especially after this terrible pandemic.   Its simple essence of a production place is evolving, becoming more and more the body language of an organization with the aim of retaining talents, creating communities and representing the values of a company for new generations of employees.

The new Biba Headquarters, designed by Ultraconfidentiel, is essentially this.   Not only a space but a public place where users can move, meet and work in a team, breathing the Biba brand values in every corner.

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