“Workplace as a brand community catalyst”
The workplace is undergoing a radical transformation, especially after this terrible pandemic. Its simple essence of a production place is evolving, becoming more and more the body language of an organization with the aim of retaining talents, creating communities and representing the values of a company for new generations of employees.
The new Biba Headquarters, designed by Ultraconfidentiel, is essentially this. Not only a space but a public place where users can move, meet and work in a team, breathing the Biba brand values in every corner.