“A dynamic solution for automobile industry”

​

The Concept of the showroom resonated with the 'Mini' Brand and the right balance between luxury, sophistication and playfulness was translated into the space.

​

To begin with, it doesn’t have the regular fortified glass show window with a car in it, but rather, a red Mini zooming down the outside wall of the building. The interiors reflect an industrial aesthetic, featuring exposed pipes, metal staircases, and a glass overhang printed with words like ‘unstoppable’ and ‘be a star’.

​